It has 6000 customer touch points comprising of authorized dealerships, service and spare parts outlets, and dealer appointed outlets. Hero Motocorp has grown on the strength of its dealers and service networks across the country. Hero MotoCorp has four world-class manufacturing facilities- two in Gurgaon near New Delhi, one in Haridwar in Uttarakhand state, and one in Neemrana, Rajasthan. Hero is active in the promotion of hockey, golf, and cricket among other sports in India and abroad. The company filed for bankruptcy in 2015 and Hero Group acquired some assets for US $2.8 mn. The company has a 49% stake in Erik Buell Racing that manufactures street and racing motorcycles based in Wisconsin, USA. Hero Group has been active in promoting sports in the country. The company’s efforts to launch customized variations of vehicles with reasonable pricing based on market demand has helped them remain a favorite of consumers. The popular ad of Hero Honda in the 1980’s, 1990’s was ‘Fill it, Shut it, Forget it’. Since its inception, the company has maintained its edge in the market, thanks to its superior technology from Honda and its fuel efficient 4-stroke engines. Among the motorcycle brands are-Karizma ZMR, Karizma, Xtreme Sports, Xtreme, Hunk, Impulse, Achiever, Ignitor, Glamour, Super Splendor, Splendor PRO, PASSION PRO i3s, HF Deluxe, HF Dawn and scooter brands Pleasure, Duet, and Maestro Edge.
Hero Motocorp has a wide range of motorcycles and scooters. Vikram Kasbekar, Director and Head of Operations Dr Markus Braunsperger, Chief Technology Officer Mr Ravi Sud, Senior Vice-President & Chief Financial Officer. The company is presently headed by Pawan Munjal, Chairman, Managing Director & CEO. The joint venture with Honda helped them become the largest two-wheeler manufacturer in the world.
They grew by setting up dealer networks through family members and associates. By 1975, they became the largest bi-cycle manufacturers in India. He and his family relocated to Ludhiana and set up their first venture called Hero Cycles which made bicycles. Brijmohan Lall Munjal,(1923-2015) was born in Kamalia (now part of Pakistan). Honda also refused to merge the Joint venture firms' spare parts business with Hero Motorcycle and Scooters India Ltd. Differences of opinion started a few years before the split due to Honda’s refusal to provide technology free despite a 10-year tie-up that was to end only by 2014.
Hero Group agreed to buy the 26% stake of Honda.
The termination process was to be executed in a phased manner. In 2010, the Director Board of Hero Honda decided to terminate the agreement with Honda Motors following differences of opinion.
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